Today I participated in the Google Analytics expert training by the Lectric Group. At a conference center in the heart of Utrecht city I listened and took part in some practical hands-on exercises by Roel van der Krabben from SearchResult. The result: a nice book by Avinash Kaushik – “Web Analytics 2.0″ and a certificate of successful completion of the course. Time & money well spent.
Some of the things I should be able to setup in Google Analytics after this training:
- advanced filters
- advanced segments
- advanced reporting
- special dashboards
- e-commerce tracking
- multi channel conversion tracking
And some other things. Like with many things best practice can only be development by doing. So I know what I’ll be working on the next couple of months at Solidaridad & for some other sites. At least I have an other certificate to show.